China's leading national sports brand - Hongxing Erke , based on the return of the company brand sports tone and product style adjustment, closely around the "product as the core" marketing strategy to create a more thorough life sports stores, more prominent product attributes and sports stories Scene theme of the latest image, strengthen the retail performance of the terminal, and innovative marketing model to create a better shopping experience and promote business performance to further enhance. In October 15, Hongxing Erke set up "ES-1 new image reconstruction" project.
Through nearly 60 days of hard work, without any assistance from outsiders, Hongxingke visited the domestic and foreign sports brands through in-depth study and at the same time conducted an in-depth study of the brand's traditional heritage and its own sports genes. Under the leadership of the company leaders, R & D Center and other related collaborative departments with the support of the successful completion of a new image of the ES-1 of the props, space, decoration research and development and 16Q3 Ordering site scene in the form of a grand presentation.
The new image upgrade presents an area of 500 square meters, breaking the previous order of the physical museum and past the traditional layout of the store, in order to maximize the use of store space and display of goods, highlighting the main line. Subversion in the design and development of leisure space decoration style, the overall return to the nature of the movement, store layout and layout also focus on sports style tonality, strengthen store sports atmosphere, highlight the three-dimensional display space and sense of hierarchy.
The store's façade continues the original design to reinforce the customer's brand mark, but the tone has been adjusted, while adding a sense of sport LOGO. The daytime style is more sporty, and the overall night-time effect is even more noticeable.
The new spatial layout in accordance with the "forefather backcourt life" principle, in each region have added a sporty atmosphere props. Increased clothing in the wall of the main push the performance of the form, and strengthen the clothing in the retail performance of the terminal, so that the entire space more levels, the main push shoe design is more intuitive, the board warehouse and the scene to create more obvious , The overall store moving reasonable, the layout is appropriate, the customer's senses and consumer experience will be more comfortable.
Lighting design, combined with props and spatial layout adjustment, the use of more sports properties of the naked top lighting form. In the premise of meeting the functional lighting, add the modeling light design of the focus area, while highlighting the product, but also enriched the space of the facade level and lighting layout, in order to improve the shopping environment comfort.
In 2016, China's leading national sports brand - Hongxing Erke, facing the country invites outstanding small regional agents, franchisees , industry professionals are welcome to discuss cooperation matters!
Low discount, high return rate, high decoration, rent and other subsidies, franchise fees, professional management team help, etc., please consult the Group Professional Leader!
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Contact: Mr. Lee (Group joined operation and management center)
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Address: Siming District, Xiamen, Foshan City, Kwun Yam Shan Business Center Hualien Road 11 Erke Building
