Core tip: on December 7, 2020-15, by the shenzhen nanshan district bureau of industry and information technology, shenzhen nanshan district nanshan street agency guidance, nanshan district, shenzhen city li show Fashion industry association, shenzhen nanshan district li show costumes culture district management committee, shenzhen south oil property management co., LTD. Industrial park branch, shenzhen original art association, the guangdong sweet star agency support for support unit 2020 li show tide of market activity "collection of original music life" in shenzhen nanshan district li show culture blocks a smooth.
On December 7, 2020-15, by the shenzhen nanshan district bureau of industry and information technology, shenzhen nanshan district nanshan street agency guidance, nanshan district, shenzhen city li show fashion industry association, shenzhen nanshan district li show costumes culture district management committee, shenzhen south oil property management co., LTD. Industrial park branch, shenzhen original art association, the guangdong sweet star agency support for support unit 2020 li show tide of market activity "collection of original music life" in shenzhen nanshan district li show culture blocks a smooth.
Uncover the "secret of the forest" and blend nature with fashion
On December 7, a ceremony called "Secret of the Forest" kicked off the trend market.At the beginning of 2020, the epidemic swept the world, and the global economy was in a slow or even once stagnant state. Everything was waiting to revive, and people were eager to re-establish contact with nature as never before.At the launching ceremony of the activity, diversified natural elements created an immersive activity experience for guests like being in a forest, and introduced the artistic performance with the same representative meaning of "man and nature", which enriched the atmosphere of the activity.
The biggest highlight of the launch ceremony is the creative runway built in imitation of the forest, in which pieces of original "deep school" clothing move through the show. This cross-field cooperation between art and fashion initiated by Lixiu Fashion Industry Association of Nanshan District, Shenzhen, combines fashion and life better through the collision of nature and clothing.As the creative product of Lixiu Cultural Block in Nanshan District, Shenzhen, it makes the audience feel like they are in the forest, experiencing the different beauty of natural integration, and at the same time provides new creative inspiration for the designers present.
"Original fashion" : a firm and unwavering road to Lixiu fashion
With the popularity of some "deep school" clothing in the world in recent years, the popularity of Nanshan Lixiu Cultural Block as the base of China's original clothing industry has gradually opened up.
Since its establishment in 2007, Lixiu Fashion Industry Association of Nanshan District of Shenzhen has been actively building a platform for industry exchange and business cooperation for Lixiu merchants, establishing an intellectual property protection center, and promoting the sustainable development of original clothing brands in the district.With the help of Lixiu Fashion Industry Association of Nanshan District, Shenzhen, more than 7,000 businesses and 1,000 self-owned brands in Lixiu Cultural Block have gained the fertile soil for free growth and have been able to focus on design and fashion industry.
"Originality" and "quality" have always been the core spirit of Lixiu original brand.At 2020 li show fashion fair, "23 + 1" the center of the original to our company in more than 20 designer brands collective appearance, for the first time in an unprecedented scale, for li show original brand creating attractive and the original concept of brand personality, more investment, more confidently shows interest in recent years show the cultural blocks of the fruits of the original dress.
The fair scene integrates the high-quality forest feeling display area and the night scene tide play area that accords with young people's taste. The combination of romance in the day and full fashion sense in the night allows the young people who come to the market to spend a whole day.The hot flow of people, let lixiu trend market overnight out of the circle, become web celebrity punch.
"New Model of Block" : The first time to create online and offline synchronized tour exhibition
This activity is the biggest profit giving activity of the year. Consumers can not only buy directly offline, but also participate in online activities and enjoy the biggest discount of the original clothing brands of lixiu in this year.
In the age of Internet development, the traditional original clothing is also gradually developing new retail. In order to match the current consumption habits, the bazaar has for the first time created a "new model of original clothing Block" for online and offline synchronized touring exhibition.The association invites dozens of well-known anchors and more than ten broadcast rooms of the sweetheart organization to participate together, and combines the mainstream media and new media to break through the geographical limitations and promote the design culture of Shenzhen in a multi-dimensional and in-depth way throughout the country.
Under the trend of consumption upgrading and national trend, modern young consumer groups have stronger consumption awareness and taste, and the emergence of original designer brands can meet the aesthetic consumption demand of users in the personalized era.The traditional clothing market is supported by the new live retail format, and the sales conversion rate is also greatly improved.The style story and design concept behind the original brand also make the live broadcast more native content ability and attract more fans to follow and pursue.
During the market, lixiu fashion industry association of nanshan district of shenzhen conducted the most beautiful web celebrity selection at the same time. Through the joint participation of merchants and consumers, online and offline, the most beautiful web celebrity talents who participated in the lixiu fashion market were selected.
"Enjoy life" : Lixiu Fashion Market innovates the way of life
Different from previous fairs, 2020 Lixiu Bazaar is dedicated to creating creative trends and promoting the concept of enjoying life. It has a more "life atmosphere".In addition to being good-looking, fun is also indispensable in the lixiu Culture Block of Nanshan District, the activity site of this fashion market.
As a gathering place for creative ideas, Lixiu Fashion Industry Association of Nanshan District, Shenzhen has for the first time invited creative resources around it to jointly create a market with original features.Open up new ways of enjoyment for modern life with energetic creativity.
With "garden tour" as the main line of the fashion market, after feeling the web celebrity clock, each guest can also buy a variety of interesting original handmade ornaments, shoes and bags in the special market, so that the guests can get an extraordinary joy.
In the past, Lixiu Apparel has always taken building high-end original brands as its development benchmark. Through this Lixiu Fashion Market, Lixiu Fashion Industry Association of Nanshan District, Shenzhen, promotes the development of Chinese original products in a larger pattern, and makes new attempts and contributions to cultivating the soil of original culture.
Compared to traditional clothing, while the shenzhen nanshan district li show fashion industry association walk in the forefront, take the lead in the fashion industry with wen gen industry mutual confluence, make show in shenzhen city culture creative reproduction of posture, also try to use the new creative way, to shenzhen attraction and radiation together creative talent, innovation concept, cultivate the culture nourished.
The li show trend of the market, form new feels dye-in-the-wood, strong interaction, science and technology, is shenzhen nanshan district li show fashion industry association, Hong Kong and Macao to capture the first demonstration of socialism with Chinese characteristics and build large bay "double drive" the great historical opportunities, accelerate the advantage industry, garment industry in shenzhen to the comprehensive transformation of innovation to the fashion industry.
