Core tip: the big show, LILY with "L20" as the theme, as LILY in 2020 to upgrade the brand code, named business Fashion ten items at the same time, the show is a blend of qi baishi, Chinese national geography and Smiley three IP crossover interprets the artistic perception and expression positive attitude, and the new women's current perception resonate, present business fashion more likely.
Lily Business Fashion once again played the opening show of Shanghai Fashion Week, demonstrating the dressing needs of new women in multiple career levels, multiple scenes and multiple roles.The big show, LILY with "L20" as the theme, as LILY in 2020 to upgrade the brand code, named business fashion ten items at the same time, the show is a blend of qi baishi, Chinese national geography and Smiley three IP crossover interprets the artistic perception and expression positive attitude, and the new women's current perception resonate, present business fashion more likely.
Lily Business Fashion Shanghai Fashion Week kicks off with a show
In this special year, all industries are facing new challenges."L20" is a special "code" for Lily to open and connect the exclusive events of this year with everyone in 2020, to connect the unique "L20" memory of the brand and consumers in 2020, and to name and release the top ten business fashion items necessary for new women in the workplace.LILY as business fashion category and guide, to classical and modern female symbols transfer business to consumer fashion aesthetic, fashion week opened big show this year, with "LILY L20" open business fashion 2.0, for the new era of new women can open all-round fu, inheriting classic challenge innovation at the same time, around the women and the workplace, will be more fully practice the concept of LILY in all -- let 'new Chinese women in the workplace expression of every character is just right.
Lily Business Fashion Shanghai Fashion Week kicks off with a show
In this show, Lily focuses on releasing ten pieces of business fashion which are deeply created after the product system is upgraded -- new women who adapt to the all-weather workplace state stage and scene are just right for dressing expression: summer breathing knitwear, casual and comfortable workplace TT-shirt, unlined fashion suits, frivolous non-inductive coat type, more than 24/7 delay pants, shirts "abnormality" pants suit, comfortable and colorful pencil skirts, jeans workplace joker, "rush hour" suit jumpsuits, best art dress, changeable plastic bunt type dust coat, in order to meet the new career women demand for business fashion collocation efficient collocation, make Fashionable and comfortable fashion professional outfit.Through functional, simple and easy to match, light sense of the future, with workplace symbols, as well as suitable for different occasions of the necessary single products, express the independent, modern, multi-faceted new contemporary workplace women image.
Under the brand positioning of "business fashion", another blockbuster shows bright spot for present around the new women "perception, art, our attitude" of the big three highlights of the IP crossover series, design by combining the qi baishi paintings, Chinese national geography sight design and different design elements like Smiley face identification, in order to better meet the "new women" workplace for the different needs of clothing, rich modern career women image, leading the new trend of "new women", show brought a brand-new visual feast for consumers.
China National Geographic Special Collaboration Series:
As the final work of cooperation with China National Geographic, Lily extracted an artistic and colorful print dress with brand characteristics in this show, which was presented as one of the top ten items of business fashion.Collection of China's geographical wonders such as the Emerald Lake, Aiken Spring, the beauty of the landscape into the fashion, depicting the beauty of new Chinese women, and establish a connection with nature.This is also the latest design work brought by Lily after the cooperation with the National Museum of China last year, under the idea of "fashionable new Chinese style", which makes the redefined Chinese style show fresh and rich images of sophisticated modern workplace women, aiming to interpret and express the perception of the current environment.
LILY Business Fashion Shanghai Fashion Week opened with a grand show of China National Geographic Collection
Qi Baishi Chinese Master Artists Series:
Under the theme of "L20", Lily's opening show specially presented a series of cooperation with Qi Baishi, which means "good luck every year".It is also another big attempt of Lily to integrate culture with the fashion industry.This hand in hand with new Chinese and innovation, focus on new female outfit of LILY, workplace will develop traditional culture in commercial brands, combining with the national artist qi baishi's painting, to printing element and color cowboy fashion design, perfect the Chinese elements and fashion show in the top fashion, with fashion pay tribute to classic art and culture, echo show theme "L20", as a starting point, more good luck for the future vision.
Lily Business Fashion Shanghai Fashion Week opening show Qi Baishi Chinese artist series
Smiley moment at work:
In this show, the classic Smiley pattern has also become a high-light logo under the theme of "L20", reflecting Lily's outlook for the future.In the post-epidemic period, as a leading brand of business fashion,Smiley workplace Smiley series appeals to new women to give power to change their lives and the world with their smiles while pursuing fashionable clothes and self-expression.At the same time, in order to help new women put on positive life attitude, Lily uses the usual design language of business fashion and combines Smiley to present the independent, optimistic and confident attitude in the workplace as a special presentation series.
Lily business fashion Shanghai fashion week opening show Smily collaboration series
In the post-epidemic era, Lily actively demonstrates its social responsibility as a Chinese brand: it upgrades its product line, improves the cost performance of fashion, helps new working women choose high-quality and affordable products, promotes the career development of new women, leads the market of women's wear in the workplace, and enables new Chinese women to express themselves more appropriately in the workplace with the power of the enterprise.In the opening show of SS2021 Shanghai Fashion Week, Lily, with the combination of classic and innovation, always adheres to the brand positioning of "business fashion" and constantly updates and enriches the image of "new Chinese women".At the same time, Lily brings this expression and interpretation to the wider market in China and the world.Brand to Fashion
