Core tip: as the first brand of this Fashion week, I did not choose a fashion brand in the past practice. Instead, I chose the outdoor popular logo pioneer camp pioneer, which is the choice of working clothes style, outdoor style and sports style that are popular all over the world.This is also the first time that Pioneer Camp, a trailblazer, has been specially invited to support by Taokuke During 2021 Fashion Week after its runway shows in 2018 Guangzhou Fashion Week and 2019 Shanghai Fashion Week received enthusiastic response.
Qingshan Lake Taokuke Fashion Week kicks off the New Year of 2021 with its first fashion runway show on the afternoon of Jan 1.This fashion week takes "Too cool new life" as the theme, presenting in the form of combination of activity and activity, and integration of online and offline.There are a number of brand release, designer works release, awarding ceremony, fashion market, static display of excellent designer works and diversified cross-border activities.
This fashion week will invite famous brands such as south Korean popular logo MARKM, urban outdoor popular logo pioneer camp trailblazer, designer CHEN·1988, SIVICO, etc.
As the first brand of this fashion week, in a change from the previous practice, it did not choose fashion brands, but urban outdoor popular logo pioneer camp pioneer, which is the choice of uniform style, outdoor style and sports style popular all over the world.This is also the first time that Pioneer Camp, a trailblazer, has been specially invited to support by Taokuke During 2021 Fashion Week after its runway shows in 2018 Guangzhou Fashion Week and 2019 Shanghai Fashion Week received enthusiastic response.By integrating outdoor functions and fashion trends into a whole through design works, we have a natural combination of technology and appearance, allowing the audience to feel the infinite charm and creativity of the functional state trend.
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In its early years, Trailblazer group mainly focused on overseas markets and positioned itself as "outdoor sports" overseas, with its brand selling well in dozens of countries.Its exclusive invention patent, "Cotton compound velvet", has been favored and adopted by many world famous brands, including KAPPA, Champion, and other famous outdoor brands in the United States.
PIONEER was officially used in China 15 years ago, and its parent company used an earlier brand name overseas, PIONEER CAMP.Because "Trailblazer" was registered in China, it had to use "Fengyuan" as the brand name before 2005, which was later translated into "Trailblazer" Chinese trademark, and the parent company also re-registered under the name of "Trailblazer".
THE founder, Kou Jianghai, is a man of science and technology who loves hiking. Before starting his business, he has been working as THE R&D director of an American-funded biological company. When he was sent to California, USA, he had THE honor to participate in THE sustainable antibacterial fabric project jointly developed by UCSD(University of California, San Diego) and THE NORTH FACE (NORTH FACE), a famous outdoor company.During the project investigation, Kou Jianghai communicated with Mountain Hardwear, another top outdoor company with its headquarters also located in California, and found that the fabrics of these international brands were seemingly ordinary in appearance, but contained various functional black technologies.At that time, there were few outdoor brands studying functional fabrics in China. At that time, the name Pioneer Camp took root in Kou Jianghai's mind to become a Pioneer of functional clothing!
After returning to China, Keujianghai ended his eight-year laboratory career and established pioneer Camp brand. Pioneer successfully explored overseas markets driven by fabric research and development, and gradually established cooperative relations with a number of international well-known brands.Cofounder Huang Dehua is a colleague of Kou Jianghai before he started his business, and he is also a persistent engineer. They continue the rigorous style of scientific research, analyze and test every detail carefully, then improve and test again, and become the consistent style of road builders.
Since the founders are all technical people, and the company is driven by technology research and development by the genes of the founders, the company has done less marketing. Compared with the companies that mainly focus on marketing, the extension company needs more patience to promote its brand in China.
In the early years, there were few people exploring outdoors in China, so Toulu did not focus on "leisure sports" in China, unlike its overseas positioning of "outdoor sports", but focused on "leisure sports". It did not make much effort in the field of outdoor, with strong strength but low profile.In recent years, with the improvement of the quality of life of Chinese people, more and more people are keen on outdoor sports. Road extension group also conforms to the trend, synchronously positioning the outside market, and repositioning the road extension group as "outdoor sports popular logo" in China.For many years, road builders have personally felt that fashion clothes cannot meet the needs of outdoor functions, and functional outdoor clothes cannot meet the fashion attitude. This is the original motivation for road builders to rebuild "outdoor popular logo" in China.The trailblazer is a change from the traditional outdoor stereotype, which requires both functional technology and trendy design.It has functions and appearance level, and is frequently invited to help by domestic fashion shows. It is sought after by more and more fashion people and outdoor lovers, especially its patented fabrics. It is the world's first unique design and function of pure cotton composite cashmere coat, and it has become the outdoor Fashionable products that fashion people are eager to buy.
From all over the country brand enterprises, designers, college representatives, media and other industry professionals gathered in Taikuyunjie fashion Industry Park, witnessed this fashion industry event, build a new fashion landscape.
We would like to see more national brands like Li Ning on the international stage. More and more classic domestic products are being redefined and sought after by confident young people.We hope that "Made in China" can become the creator of global fashion and new lifestyle.Confident in culture, strong in heart, proud of and fashionable in domestic products, the road builder brand also announces to the public through this fashion week that it is a road builder of foreign trends.
