Core tip: On December 15, Ms. Chen Jia-ning, co-president of Semir clothing, increased her holdings of the company's shares by means of bidding transactions totaling 349,900 shares, with an average price of 9.38 yuan.
On December 15, Ms. Chen Jia-ning, co-president of Semir Clothing, increased her holdings of 349,900 shares in the company through bidding, with an average price of 9.38 yuan.Previously, from 2018 to 2020, Semar Apparel's controlling shareholder Qiu Guanghe transferred 5.371 million shares and 2.686 million shares to core executives Xu Bo and Shao Feichun each year, respectively. The company's senior executives have increased their holdings of Semar Apparel shares for three consecutive years.
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In recent years, Semir apparel actively promotes brand transformation and upgrading.It is understood that in the third quarter of 2020, Semir apparel *** delivers the new positioning of semir brand, and carries out cooperation with the FPX team, an e-sports club.In terms of talent building, the company has introduced talents with international background, including sports brands and designers with high-end Fashion background.
It is reported that by the end of October this year, semir apparel has opened more stores than the target at the beginning of the year, the annualized flat effect of the new stores higher than the old stores.Since this year, Semir e-commerce has continued to promote information construction, upgrade existing ERP and OMS systems, and established a full link decision model based on consumer demand to improve fast response capability.Public data show that in the fourth quarter, during the company's Singles' Day, online channel retail sales reached 1.718 billion yuan, up more than 20 percent year-on-year.
Semir apparel said that in the future, the company will continue to optimize the stratification and scene of the crowd, design more matching products with consumers, increase product memory, and improve the profitability of stores through refined operations, enhance the brand image.
Lu Ming, an open source securities analyst, believes that the increase is based on the executives' reasonable judgment of the company's future development potential, which demonstrates their confidence in the smooth progress of strategies such as improving the functionality and technology of products and building hot style single products.
