HomeNewsThe cold wave is fierce! Taobao down jacket 202 grams of line for the first time south

The cold wave is fierce! Taobao down jacket 202 grams of line for the first time south

2021-01-13

Core tip: in previous years, down jacket 202 grams of the dividing line and Qinling Huaihe line roughly coincide.This year, affected by the strongest cold wave, the south and north of the thickness of the dividing line has for the first time appeared a large area to the south.

Last week in the end how cold, Taobao down jacket turnover thickness increased 28 grams on average.

The first cold wave of the year has brought a big drop in temperatures.Just ushered in the New Year's commencement of the netizens emergency order down jackets, plus the purchase of cold heating equipment.According to Taobao just released this winter first heating cold knowledge report shows that the recent turnover of the average thickness of down jacket than the same period last year increased 28 grams.It is understood that a medium thickness of down jacket in the filling capacity of 202 grams.Interestingly, on Taobao, the weight and thickness of down jackets purchased by consumers in the south and north also roughly follow a magical "line of 202 grams of down jackets" : in the north, the thickness increases, with an average thickness of 252 grams, and in the south, it gradually decreases, with an average thickness of 149 grams.In previous years, down 202 grams of dividing line and basic Qinling Huaihe River line roughly coincide.This year, affected by the strongest cold wave, the south and north of the thickness of the dividing line has for the first time appeared a large area to the south.

Taobao heating and cold knowledge shows that in the face of this strong cold wave, the people across the country are actively "prepared for war".On January 6, Beijing saw its lowest temperature since 1966, -19.6℃.In the cold, the most searched term on Taobao by Beijingers was "wind mask," followed by "winter hardy pants for people in the northeast."And people in Hainan are finally putting on their down jackets, with orders from Haikou netizens up 306% last week compared with the previous week.

To prevent cold, both external and internal use should be taken together, and the sales of chili sauce on Taobao have soared in the past week.Of course, even the cold weather doesn't deter men from fishing, with sales of "men's winter fishing suits" up 300 percent year on year.At the same time, bare legs are replacing long Johns as body-hugging warmers.Consumers have three requirements for leg-bare devices: warm, ball-free, and unlike artificial limbs.

The cold week has finally passed, and the country will usher in a return temperature from the 15th.However, Taobao's most concerned about the weather change clothing Xiao 'er also reminded everyone that the weekend will soon appear a "full 15-10" new round of temperature drop, down jacket or should be prepared in advance, specific grams can refer to the "Taobao down jacket thickness distribution map".

HomeNewsThe cold wave is fierce! Taobao down jacket 202 grams of line for the first time south
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