After AMZ123 released black Friday 2 Days countdown, Amazon says storage restrictions will be updated!After the article, the time of amazon's Black Friday promotion was questioned by many sellers, who expressed their disbelief that black Friday came so early.
In addition, many sellers in AMZ123 seller exchange group also ask: Is it Black Friday today?
For example, this year's Singles' Day starts on the 1st, so Amazon's Black Friday starts on the 20th. Maybe that makes sense?
In fact, Amazon has said it will launch Black Friday a week earlier, on November 20, and that it will launch all kinds of promotions during the week.
The following once again remind everyone under black 5 and network 1 promotion schedule down down down down
In THE US and Europe, the black Friday will be from November 20 to November 27, and the online time will be from November 28 to November 30.
Japan: Black November 27 - November 29, Net 1 November 30 - December 1.
One caveat for sellers in France: At the request of the French government, Amazon has announced that it will delay the start of its Black Friday sales in France by a week to December 4.
As Black Friday kicks off, sellers should be aware that Prime exclusive discounts are also closing on all sites.Among them, the European station on November 20, the deadline for submission;Submission deadline for USA station on November 24;Submission deadline for Japan station is November 25th.
Black 5 in advance of the attack, should be a big challenge for sellers, this thought that we will be in full swing of the discussion of black 5 hit list strategy.But in fact, many sellers are not so enthusiastic about the response, so why the flat response of sellers?Small series through observation, summarized the following reasons.
1 The event date is inconsistent with the discount display time
In addition to the delayed news of some sellers who are not aware of the advance of Black Friday, other sellers say that Amazon officially announces that black Friday will be from 20th to 27th, but the backstage exclusive discount will start at 12am on 26th.What does Amazon mean?
If the seller checks black 5 and net 1 discount, he can only choose 26th to 30th, which cannot be modified.
If you do not check the box and define their own time, and afraid of no black five sign.
But now, some sellers are saying: the products starting on the 20th in the UK today have a black 5 logo. What's wrong with that?
All in all, the event date and discount show time are different, leaving many sellers confused.At the same time, for most sellers, black Friday will be effective from the date of discount, i.e. the 26th, so naturally there is not much reaction on the 20th of black Friday.
The chance to sell out seemed imminent, but sellers weren't too keen, and there was a reason for the order.
2. Orders remain sluggish
In the seller exchange group of AMZ123, some sellers asked: Why didn't everyone respond to Black Friday?
Because the seller has been in the downturn of orders, even before black Friday, there is still no significant upward trend in orders.So it's not as high as membership day.There is a seller of Buddhas said: follow the fate of the single.
Early out of stock, late not on the shelf
Some sellers become Buddhist because they have no orders, while others become bystanders because they run out of goods early.
AMZ123 seller exchange group, the seller said: member day burst orders, out of stock!Up to now the replenishment has not entered the warehouse, perfect missed, black five when the audience.
On the microblog of @amz123, a cross-border e-commerce company, some sellers replied that the goods had been sold out and the goods had not been put on the shelves so late that it was too late to participate.
According to the forwarder's feedback, recently amazon's PHX3, PHX5, PHX7 and OAK3, SJC7, SMF3, ONT2, ONT6, ONT8, ONT9, LGB8, LAX9, SNA4/6/8 and LGB6/4 warehouses in Arizona and California have been out of stock, so it is difficult for UPS and FedEx to deliver them, and the delivery process is also relatively slow.
Sellers in The European market also suffered from the secondary blockade, which delayed the logistics transportation in many countries or regions.
It's a real headache if you can't sell it. It's even worse if you sell it
4. Seal before peak season
In addition to out of stock, slow logistics and slow on the shelves and other reasons missed black Friday, there are sellers crying: no account, but also talk about black Friday!
Recently, there have been numerous instances of sellers' stores being shut down due to association, surging sales, inability to log in, infringement complaints, manipulation of reviews, etc.
By the way, there are a lot of sellers who have been shuttered these past two days because of surging sales.For sellers who encounter this kind of situation, it is recommended that they timely reply to the email, normally deliver the goods and follow up the store orders, and try not to have too many problems. If they fail to deliver the goods, they are likely to be judged as fraud by Amazon.
In a word, even if the appeal is made, the cycle from preparing materials to waiting for review is too long. Even if the account comes back, black 5 is likely to be missed.
While sellers aren't expecting much from black Friday, Adobe has released its 2020 holiday shopping season forecast, predicting that online sales will reach $10 billion this Year, up from $8 billion last year, and that 49 percent of consumers will get preferential prices on Black Friday and Cyber Monday.
It can be said that in terms of data, this year's peak season online shopping demand will be more than the previous year, the seller's sales will be better.But for small and medium-sized sellers, there is not much to like.
In this regard, AMZ123 has also collected and sorted out some black Friday strategies for your reference to help black Friday:
1. Focus on KPIs and account health
The seller should regularly check customer metrics and monitor account health so that any blind spots can be identified and any operational issues resolved in a timely manner.Otherwise, too much order defect rate may cause the account to be suspended or even closed.
2. Make sure to optimize prices
More than 76 percent of consumers said price was one of the most important factors in choosing a gift this year, according to the survey.Therefore, personalized products, competitive prices and promotions will be the key to winning over consumers who often wait for specific shopping activities to save money on purchases.So the seller makes sure that the price is finally reviewed at a specific level on the SKU and adjusted if necessary.
3. Effectively manage inventory
For sellers with AN IPI score below 500 who are still restricted from shipping, the primary goal is to effectively manage their inventory and use their limited inventory to their advantage.For example, reduce excess inventory to improve profitability, repair products that do not have information on sale, ensure that inventory can be purchased, and ensure that best-selling products are in stock to avoid running out of stock.
As a matter of fact, for most sellers, Hewu.com may be the last chance for them to make orders in 2020, so I hope you must take advantage of this opportunity.Here I wish each seller black five net a burst of orders, praise more than.
Finally, I'd like to invite you to share your reasons for not being enthusiastic about this black Friday in the comments section
