Core tip: By optimizing the industrial chain and expanding the boundary of manufacturing industry, digital technology has become the core key to promote the group's manufacturing upgrading.The fox hin intelligent industrial park, relying on large industrial supporting ability, intelligence has penetrated into the whole system, with international brands with quality raw materials, lower than the production cost of big-name, produce inexpensive high-quality products, occupy the market rapidly, offline entities had more than 400 chain stores, product quality comparable to high price of the dress.
With the continuous promotion and upgrading of "One Belt And One Road", "made in China" has been endowed with new connotations abroad and started to gain recognition in the international community."Made in China" no longer means cheap and low quality, but technology and wisdom.After international brands withdraw from the Chinese market, how can Huxuan 108 new domestic products compete with international brands?Why can Huxuan 108 stick to the strategy of low price and high quality for a long time in the rising price of Uniqlo products?The epidemic raid, Fox Xuan group chairman Hu Xuan led the team to live, how just 25 days to break the tens of millions of performance, thousands of fans of love, leading the traditional clothing enterprises to reverse the attack?
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Simple things repeated, 19 years focus on clothing supply chain
Taking advantage of the digital transformation, Fox Xuan Group gained the opportunity of transformation and upgrading and even overtaking on the curve in 2016.By optimizing the industrial chain and expanding the boundary of the manufacturing industry, digital technology has become the core key to promote the group's manufacturing upgrading.The fox hin intelligent industrial park, relying on large industrial supporting ability, intelligence has penetrated into the whole system, with international brands with quality raw materials, lower than the production cost of big-name, produce inexpensive high-quality products, occupy the market rapidly, offline entities had more than 400 chain stores, product quality comparable to high price of the dress.
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HX HX direct-sale store of Fox Xuan Group
Live broadcast strategy, Huxuan 108 clothing new retail opening
The outbreak raid, the online Huxuan 108 team of Fox Xuan Group layout live broadcast with goods, the source of good goods direct supply, directly bring more domestic good goods with low price and high quality to consumers, so that more consumers can buy good clothes without going out.How fast does a T-shirt go from production to a first-tier store?The answer given by the intelligent industrial park of clothing created by Hu Xuan, chairman of Fox Xuan Group, is: order the clothes at 8:00 in the morning, cut the bed at 8:30, finish the product at noon, and send it to the nearest store for sale at 2:00 in the afternoon!When others are still struggling with how to meet the replenishment of store orders, Hu Xuan deeply engaged in the supply chain for 19 years, quickly solved the manufacturer's inventory, leading the national service fast Fashion industry.
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Huxuan 108 Intelligent material distribution system of Fox Xuan Group
Since fox digital reform group, with the support of national policy, zhuzhou city government, market and the technology advancement, fox group has completed intelligent manufacturing system integration, from the smart factory to make the transition to the intelligence on the development of energy storage phase, this also for Hu Xuan 108 live now lasts, fu can live more matrix and the company continued, provides the powerful support of the supply chain, the quality of live to liquidate, industry sustainable development brings new channel opportunity!
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Hu Xuan 108 layout of live broadcasting base
To realize the dream, but also to achieve the dream
Clothing when doing a good dress is 80 industrialists Hu Xuan entrepreneurial dream, let more fans to buy cheap and fine clothes, make clothes more temperature, fashion is more feelings, but these grassroots counter attack of last dream, Hu Xuan from the beginning and have been starting from its own products, mining core brand culture, explore deeper value and meaning of industry.Hu Xuan 108 live in trill, welfare above all, a day in HX brand socks 1 yuan package mail, for example, now has been sent out more than 100 pairs, fondle admiringly, fans received for Hu Xuan HaoHeng pleasantly surprised, for the quality of the product amazing wow, Hu Xuan continues to use the product at no cost to do word of mouth, spare no effort to insist every day since, in less than six months, gain the attention of the more than 100 fans and love, let everyone afford good clothes, everyone enjoy the good quality, Hu Xuan led the fox group for more than 20 years with "the good faith is larger than life, pragmatic dream positive energy, no I altruism and win-win" strict, unswervingly.
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After the epidemic, new domestic products, especially under the stimulus of the policy of internal recycling consumption, the younger generation of Chinese consumers are more inclined to choose high-quality domestic clothing.Fox Hu Xuan hin group chairman, said Hu Xuan 108 will continue to increase the degree of fusion of digital technology and manufacturing, with new consumption quality, and the expansion of leading industry digital transformation, to speed up the traditional intelligent manufacturing steps, better power "made in China" to "Chinese wisdom", through high quality products and brand concept, truly meet customer demand, will continue brand, so as to let the light of "air" or even the world!
