Core tips: Ayelian 2021 summer series uses light and shadow to recall the imaginary time capsule, drawing inspiration from the childhood memories of 80 and 90, and exploring the past and future ahead of the inspiration;Fashion creativity extending futurism reflects different times in the mirror;With the return of classic colors, Ayelian uses bright, soft tones to weaken the depressing and heavy feeling brought by traditional clothes.
On December 7,2021, Ayelian Order & Merchants Association was officially held in Sheraton Lion Lake Resort, Qingyuan, Guangdong. This event, centering on "innovation" and "change", set off a wave of fashion and mode iteration in the industry.
1. Fashion innovation -- rebuild brand image
Brand visual Innovation
Ayelian 2021 Summer series uses light and shadow as a fictional time capsule to recall, drawing inspiration from childhood memories of 80 and 90, and exploring the past and future that are ahead of their time.Fashion creativity extending futurism reflects different times in the mirror;With the return of classic colors, Ayelian uses bright, soft tones to weaken the depressing and heavy feeling brought by traditional clothes.
Product design innovation
The natural fiber with soft and skin-friendly handle is the main fabric application ingredient of Ayelian 2021. The natural fiber is transformed by the technique of coating reconstruction to achieve the appearance feeling of protection and cure, and create the high texture of gloss and matte.At the same time, under the trend of continuous homage to slow handwork and decoration in the current market, Ayelian forms concave and convex texture and natural weaving effect on the fabric surface, which deepens the innovation of product design.In addition, in the post-epidemic era, consumers' physical safety and protection have also become the key standards for fabrics. For example, the healing properties of acetic acid, imitation acetate satin, copper, silver and other metal fibers also give Yi-lin 2021 fabrics a brand new function and appearance.
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Ii. Model Reform -- Ayelian initiated the "A+ Money-making new business"
The Ayrian partnership plan is the first subversive change in the industry, which has completely changed the identity and profitability of retailers: all stores cooperate directly with the headquarters, from retailers to regional partners, with no middlemen, greatly increasing the profit margin.
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Secondly, Ayelian also launched a flow-based pricing strategy: while ensuring the high cost performance of the products, the retail price was significantly reduced by 30%, and the supply discount was reduced from 4.5 to 3.9.In addition, under the June 4 commodity model launched by Ayelian, the three design teams developed futures orders, two groups of super buyers,60% futures orders and 40% new orders, which not only guaranteed the independence and timeliness of the products.
On the whole, at the product design level, Ayelian breaks the conservative and single design style of the traditional Women's Clothing industry, and endowing more possibilities to her personalized artistic language and innovative fabric selection.At the model level, Ayrian partners plan to set off A wave of changes in the industry, create A new business model that most conforms to the current trend of women's wear market, continue to influence and lead the domestic women's wear market, and build the "A+ profitable new business" ecology.
