Seven years after he left the Fashion scene, German designer Jil Sander, known for his minimalism, finally launched a new + J collection with Japanese FMCG brand UNIQLO this fall and winter.
German fashion designer Jil Sander's exquisite interpretation of minimalist design has made her a cult figure in the fashion industry, and she is known as the contemporary "queen of minimalism".Jil Sander's designs have long been defined as minimalist or sexless, but the designer himself says I'm not a minimalist, I'm a purist.
Jil Sander is not so much a fashion designer as an artist who explores clothes. Jil Sande's research on lines is close to "perfection"!
Seven years after leaving the fashion stage, German designer Jil Sander, known for his minimalism, finally launched his new + J collection with Japanese fast-moving consumer goods brand UNIQLO this fall and winter.Jil Sander's return in August caused a lot of discussion in the media and a lot of buying after the launch, which shows that her legendary style of minimalism is still being respected today.
What is the glamour that makes this 77-year-old still designing for a 20-year-old?
Why does Jil Sander fascinate young people?
1. The return of god after years of hiding
In the years since His last farewell show in 2013, Jil Sander has continued to maintain his creativity through events such as art museum retrospections.
Asked by the media about coming back, Jil Sander said: "Yeah, coming back seems to be an issue that I can't escape.I wanted to respond to disposable fast fashion and knew what I could achieve with UNIQLO.Thanks to this Japanese partner's sourcing capabilities, logistics and international distribution network, it is possible to produce high-quality designs at reasonable prices."
"Everything seems to be changing these days, even the fashion industry," says Jil Sander.We are tired of the past for a long time that the specific mode of work, sensible use of materials, production technology, etc. are developing, the new fabric also need to have a new treatment, to give it a new cut or printing.So without trying to explain the contemporary spirit, I can feel the modern desire for sophistication and the charm, tension and harmony of the moment."
2. Pay attention to quality and beauty, but also should convey the spirit of The Times
"I continue to work on basic pieces such as military coats and white shirts, adjusting them to the material, modern proportions and cut," says Jil Sander.If you like the new version, that to me is the essence of modernity."
"After all, beautiful clothes can't just be about quality and classic tailoring, but also about expressing the spirit of The Times."
What's JiI Sander's favorite item to dig into?
"Maybe a Chesterfield coat.The proportions of a coat are always changing and there are a lot of details that make me want to do something different with modern thinking."
3. Creative thinking and presentation under the influence of the epidemic
To some extent, the epidemic this year has affected different aspects of designers in their creation process, among which the change of *** may be that clothing styles tend to be casual, with soft and comfortable materials as the majority, and the concept of gender has been blurred, making clothing a medium of expression for people instead of a symbol to distinguish individuals.
WWD also asked JiISander during the interview whether the outbreak had affected or changed views on design.
"Of course, this epidemic does have a profound impact on people and design.I have tried to explore a larger silhouette that can shield people to gain more softness and affinity, but in general my way of thinking and approach remain unchanged.I tried to elevate the concept of exquisite 3D design to emphasize the personal characteristics of the wearer, so I decided to trim the volume in a way that could define the body shape.I think we're all looking for stylish, well-tailored pieces to build confidence and get ready for a new start."
4. I'm not a minimalist, I'm a purist!
Jil Sander's eponymous label was founded in 1968 and launched its first fashion show in 1973, but it was not universally acclaimed at the time.Later, Jil Sander traveled to Paris, where *** brought his fashion to France, and it still hasn't resonated.
Frustrated but not discouraged, she left Paris and returned to Hamburg.It was not until the 1980s, when the rise of major Japanese designers such as Issey Miyake brought attention to the new lines of clothing, that Jil Sander's works finally began to attract attention and gradually gained popularity.It was eventually acquired by PRADA Group.
It was not until 2005 that Jil Sander went in and out in two, and finally went to Raf Simons, a second-generation Belgian avant-garde fashion designer.
In 2008, Japanese fashion group OLG bought Jil Sander for 167m euros.
After Raf Simons took over Jil Sander, he injected new minimalist blood in 8 years and created several classic series.For example, the spring/summer 2012 series, and the curtain call show Autumn/winter 2012 that everyone misses, this simple, gentle and elegant female image is Raf Simons' eternal *** work.
Raf Simons left for Dior in 2013, and there was no successor to Jil Sander.Sander returned to the rescue once again, and after the brand survived a year-long transition, she left for the third time.
In 2014, Jil Sander hired Rodolfo Paglialunga, its creative director, from Another luxury brand, Vionnet.
"I'm not a minimalist, I'm a purist."
"Pure brevity lacks something for me, and that would be too cold and unemotional.For example, an empty room can only stand on its own when it has excellent design proportions. A chair can be perfect."
"In fashion, too, we are dealing with the same silhouette all the time: jackets, coats and shirts, full of change, modern tailoring and innovative fabrics.Even though our design seems simple and effortless, only we know how difficult it is to be effortless.
-- Designer Jil Sander, "Queen of Minimalism
5. New Celine?No, it's a way of life
Now Jil Sander has finally turned a corner.The brand has boldly tapped creative directors Lucie And Luke Meier, who have worked at Louis Vuitton and Dior, and Luke Meier, who spent eight years as chief designer of Supreme, both with impressive resumes.The arrival of Axel Keller, who is being groomed for a new chief executive, has heralded a long-overdue internal revolution.
Newly arrived Lucie & Luke Meier has been developing a clear, focused vision for the brand, and they have chosen to follow in founder Jil Sander's footsteps: "Follow your own will and beliefs without caring about others."
Following, but not meant to be a layer of constancy, they redesigned the brand's signature minimalism with a poetic, warm and personal attitude.
Tradition and innovation, height and street, hedonism and asceticism.No wonder, then, that the new Jil Sander is now a reality that has attracted a lot of attention from Celine, LEMAIRE and other minimalist fans.
"Minimalism" is not about feeling cold, monotonous and boring.It can also be reflected by Fashionable means, which is more in line with the rich connotations of contemporary women.
Just like founder Jil Sander has always been in pursuit of something more pure, warm and human, but also more close to life itself.Through daily contact with the body to communicate and communicate, so that every piece of clothing is soul and emotion, in the "minimalist" to achieve "extremely beautiful"!
