As China's largest garment province, Guangdong accounts for about a quarter of the country's garment production.A few days ago, the reporter came to Guangzhou white Horse clothing market (hereinafter referred to as "white horse"), saw the mall stream of people, some shop assistants are standing on high to show customers the latest clothes styles, some shops stacked in front of the parcels to be sent out.
Baima is an important incubator for clothing brands, attracting more than 1,000 clothing manufacturers and selling their products at home and abroad.Due to the epidemic, the market of Baima was closed on January 22 this year and reopened on March 1.
Guangzhou white horse business manages management limited company general manager Chen Baohong to tell a reporter, white horse is restored city initial stage, passenger flow has feral only 10, now recover to 89 slowly.
"Garments are pre-produced. Before the Spring Festival, most of the merchants had already made their spring and summer clothes for this year and invested all their money.After the opening of the business to reduce the merchant capital pressure.It's also very seasonal and its value declines once it's out of season."Chen Baohong said.
In the early days of the epidemic, Baima exempted three months 'rent and one month's management fee for merchants in response to their operating difficulties, so as to reduce costs and burdens for merchants.In addition, in terms of tax, merchants also enjoy VAT, social insurance and other tax reduction and exemption policies.
The name orchid family clothing store person in charge xie Yalan tells a reporter, this store is settled white horse nearly 20 years, because the company develops need, added 3 stores this year, the expenditure of a month is nearly 200 thousand yuan or so."The rent and tax exemption can save the store 150,000 yuan a month."
Xie yalan said that he has been making clothes for many years, and this year is the most difficult year."We mainly import fabrics from South Korea, which has been delayed due to the outbreak.The first half of the basic consumption of inventory, dare not develop new products.Things are really better in July and August, especially after the end of the season."
Kim Lee, the head of GW Clothing store, was in the white Horse clothing business for more than a decade before moving on to a boutique.This year, she returned to the white horse.'There are still opportunities this year,' Ms. Lee said, adding that there are risks.Although the store has been losing money since it opened in September, rent and tax cuts have eased the pressure.
In the face of the epidemic, more demand for online goods trading has been generated."After the outbreak of the epidemic, the number of businesses participating in live broadcasting has increased from dozens to hundreds. Every day, businesses come to ask how to do live broadcasting."Chen Baohong said.
As an old brand, Minglanshijia set up its own online customer base two years ago.During the epidemic, the store's staff mainly released new product information to customers through livestream and other means.
"We have been conducting live streaming for several years. In the first half of this year, we mainly relied on live streaming to communicate and interact with customers.Each of our store managers would do a live broadcast every week, introducing the fabric, style and size of clothes, etc., which brought a lot of sales to the store.Now the offline traffic is also increasing, I believe that business will gradually pick up.""Said Xie yalan.
Unlike Llanciaga, GM clothing stores has to accumulate customers almost from scratch online.In order to get more customers, Lee contacted live-streaming platforms almost every day to help bring goods.
"With live streaming platforms, we can send out some orders," Lee said.As long as I get my online channels open, have regular customers make up orders offline and find some agents, I believe I can survive."
Chen Baohong told reporters that according to the results of the questionnaire, about 20% of the business sales are expected to reach the same level last year, 60% of the business sales may reach about 80% in previous years, "the most difficult period is over."
